Managed by prominent industry leaders, startup Solve for Food’s strategy relies on microwave-assisted thermal sterilization (MATS) to revolutionize the packaged food market.
Developments continue to heat up in the fast-changing packaged foods market for a number of food preservation processes, not least of which is an escalation in microwave-assisted thermal sterilization (MATS). We’ve reported on the technology twice, both centered on the efforts of first adopter 915 Labs (see Food packaging identified for new MATS processing, published June 2015, and Cutting-edge news on MATS processing and packaging, published September 2017).
Now there’s big news from a new player that’s taking MATS in a complimentary new direction tapping the expertise of industry veterans who see not just the potential in the technology, but the efficient reality of its utility for higher-quality packaged foods. And its headquarters location is as intriguing as its management.
That is food processing innovation startup Solve For Food (SFF), based in Bentonville, AR, which announced last month that IV Ventures, LLC, agreed to be the initial investor of the first Food Innovation Center. SFF’s leadership team, comprised of consumer packaged goods industry veterans from Walmart, Sam’s Club and Procter & Gamble, announced last spring a goal to raise $13 million in capital to break ground on the startup’s first Food Innovation Center (FIC). The center will provide established food companies and startups with concept-to-consumption food production and innovation services using the revolutionary MATS food preservation technology.
Continue reading article at Packaging Digest.