Now in my third year at the head of 915 Labs, I’d like to think I’ve perfected my elevator speech. Yet it continues to be a challenge to quickly explain our company’s mission and the technology at the core of our startup without diving into a short history of food processing or our hopes for creating a more sustainable food ecosystem. ‘Microwave assisted thermal sterilization’ is itself a mouthful—which is why we simply call it MATS.
There’s so much behind those four letters: from the industry-government-academic partnership that funded the 10-year development of the technology, to how MATS changes the way food has been processed for more than a century, to its potential for improving the quality of packaged foods. You see my dilemma.
So instead of telling, we’ve decided to show you. I hope you’ll watch our new video on MATS and perhaps share it with a colleague (or two). If a picture’s worth 1,000 words, this video gives us a few million, which should be more than enough to convey our excitement about the game-changing technology we call MATS.