Michael DeCaro

VICE PRESIDENT OF STRATEGIC SALES — SEAFOOD

Michael DeCaro brings a passion for and deep understanding of the seafood industry to his role at 915 Labs working with North American seafood producers to develop new packaged seafood products with MATS and MAPS.

Michael has a decade of experience in secondary seafood processing, product development and management at major seafood companies. Since 2010, he has served as President of the Northwest Fisheries Association, which includes 180 member companies in Washington, Alaska and Canada.

Prior to joining 915 Labs, Michael served as an Executive Vice President at Cannon Fish Company managing sales, production and imported and domestic product development. During his tenure at Canon Fish, Michael developed and marketed three branded retail lines which helped boost sales from $16 million to $29 million over a three-year period.

As Vice President of Product Development at Bornstein Seafoods, Michael developed new product lines and identified marketing and sourcing opportunities for frozen and smoked products. Michael’s resume also includes positions as Business Development Manager for Ocean Beauty Seafoods and as National Sales Manager for Sea Delight, as well as 12 years of experience in food service and retail.